Every month Aisle 3, a house venue in New Brunswick, brings people together by showcasing any form of art. People go to experience live music performances, visual art, or independent brands. The house venue was established by two New Brunswick locals, Aman Arora and Deanna DiLandro, in the summer of 2016. They noticed the New Brunswick community growing as a whole and felt they could contribute to the art and culture scene by creating a space for people to discover and grow with other like-minded people. Aman and Deanna set out to provide a space where people could collaborate, network, share experiences, celebrate creativity, and enjoy each other’s various forms of art. Aisle 3 has hosted a total of seven events and has been very successful in showcasing a wide variety of artists from all over. They’ve had artists from New Brunswick, New York City, and even Canada come and perform.
Last month, Aisle 3 held its first ever Pop-Up Art Fair where they showcased different independent clothing brands, artists, and music artists from the area. The concept was inspired by well-known brands that have pop-up shops in big cities such as New York City and Philadelphia. They thought, “Why not represent our own city of New Brunswick? This place is so much more than just a town for college students. A lot of stuff happens organically here and when there is a common interest or goal to celebrate art and music, it’s really easy to bring people together.” With the help of their friend, Mitch Lacsamana, they curated the brands and music artists that were going to be involved in the fair.
“I didn’t want to find any ordinary brand that everyone already knows. I wanted to bring artists that are passionate about what they do and that can delve deep into showing what their work really means to them,” expressed Mitch. The majority of the creatives involved were close friends or friends of other friends.
Brands included Tumalon, Black Pearl, MAS, NJ SKATE, Brownmill, Ambitious Heights, and BNS. They displayed and sold everything from T-Shirts to jackets, sweatshirts, hats, denim, tote bags, stickers, and more. Music artists included DRK BRXTN, its mr derp, ЧAYU, Shyam Patel, Ellis Della, WILHELMINA, Dan Grunberg, Villain, DJ Fresco, FUCKINGTORRES, Vacay, and Suraj Ganguly.
Music producer, Derrick Braxton, also known as DRK BRXTN, was born and raised in the city of New Brunswick. He recalled, “Growing up New Brunswick had an exceptional art culture. There were many venues, Rutgers shops, and theaters to go to. Your favorite artist may have rolled through New Brunswick. Now, there are new interesting opportunities popping up. Rutgers just entered into the Big 10, which means there are more people in town and all around people are doing awesome things but Brunswick doesn’t have any live venues anymore. It’s important to have places like (Aisle 3) because it makes it easier for artists to make their art available. Not even just music, visual art as well. Anytime you can get more eyes on what you’re doing is awesome.”
Other creatives agreed. Mitch, co-founder of the clothing brand Tumalon, stated, “It’s important to have these places because you build a network of people that are all doing awesome things and collaborating. Imagine if you melt minds with someone, what kind of vision can you create with them? The purpose is to get a sensibility of your direction and other people’s direction. Passionate people build off of each other and it pushes you forward to continue to do what you are doing.”
Aisle 3 plans to continue hosting events like their Pop-Up Art Fair. Aman says the best way to get involved is to, “Keep your eyes open to events like this where it brings you out of your bubble and gets you to experience other people’s bubbles. Experience cultivation of art, support local artists, and come to the events.” To find out more check out nbshows.org or follow Aisle 3 on Facebook.