Wow, time flies. While typing my reflection of 90.3 the Core, I can’t help but smile and realize how far along we’ve come together as an organization. It feels like just yesterday, a group of us on the executive staff were working on conducting a live three-day broadcast from the All Points West Festival in Jersey City, New Jersey. Today, 90.3 the Core boasts the College Music Journal award for “Best Use of Limited Resources.”
I remember the first time I ever heard about 90.3 the Core. I just graduated high school and was excited to begin my academic career here at Rutgers University. One day, when I walked in the Livingston Convenience Store, someone heard me playing Big Daddy Kane’s “Smooth Operator” and complimented my music taste. He mentioned there was a radio station located in Suite 117C of the student center that appreciates music the same way I did. I thought to myself, “Hmm… radio. That would be interesting.” I had no idea what was in store for me.
I became a well known on–air personality here at Rutgers University because of my talk show “The Free Experience” which took me over a year and a half to create. As a personality for the Core, I booked and conducted interviews with a wide range of subjects, from Rutgers organizations — such BiGLARU (the Bisexual Gay and Lesbian Alliance at RU) and Omega Psi Phi fraternity — to Newark Mayor Cory A. Booker to rapper AZ, and so on. It did take me a long time to grasp and my work at the station led to sleepless nights spent reading our DJ handbook to understand mistakes that I have made. However, I’m glad I made these mistakes here rather than somewhere else. I thank the Core for being a learning experience because instead of giving up, I worked extremely hard to be inducted into the National Association of Black Journalists in the fall of 2010.
As the new General Manager, I have witnessed the station continue to grow and evolve. 90.3 the Core is recognized and respected for our unique programming and support of the independent music scene. There’s just something about the Core that attracts the coolest people at Rutgers University and makes them fall in love with the station the same way I did. I’m so proud of the station and excited about everything that awaits us.
“In the heart of New Jersey, at the center of new music!”
By Afriyie Amankwaa, General Manager for 90.3 the Core